Organic search traffic remains one of the highest-converting customer acquisition channels for tech companies. Recently, Globotech rebuilt and optimized a client’s marketing platform, resulting in a 114% increase in organic traffic and a 3× increase in leads within 60 days. Here is the technical SEO playbook we executed.
Step 1: Technical SEO and Page Speed Audit
We began by resolving indexing blockages and improving Lighthouse scores. Our optimization checklist included:
- Migrating key pages from a legacy CMS to a fast, statically generated React site.
- Optimizing image payloads with modern formats (WebP/AVIF) and dynamic sizing.
- Adding semantic markup and valid Schema.org structure to make the site eligible for Google Rich Snippets.
Step 2: Content Clustering
Rather than writing disconnected blog posts, we organized content into structured hubs (clusters). This demonstrates topical authority to Google’s search crawlers and improves internal link equity flow across related pages.
Step 3: Intent-focused Landing Pages
We built service-specific landing pages that addressed exact high-intent queries rather than generic industry terms. This improved search relevance, driving higher quality traffic with a significantly higher conversion rate.
Every website Globotech builds is SEO-optimized out of the box, with clean code, fast loading speeds, and perfect semantic structure. Contact us to audit your website’s search performance.